Happy Money seeks a dynamic and strategic Head of Marketing Growth to spearhead our customer acquisition initiatives, with a primary focus on scaling loan originations. This role is ideal for a data-driven marketer with a proven track record in optimizing customer acquisition costs across diverse channels. As the Head of Marketing, you will lead a high-impact team responsible for executing and optimizing multi-channel campaigns—including direct mail, digital marketing, lead generation, and affiliate partnerships.
Lead online marketing efforts, manage digital campaigns, and drive high-quality leads for a trusted estate planning, probate, and trust administration law firm. Create and manage social media content, plan and optimize paid ad campaigns, and design and execute email marketing campaigns. Develop and manage lead generation strategies with clear KPI reporting. Qualify and respond to incoming leads and follow up via phone and email.
Drive the marketing strategy focused on building a robust pipeline and contributing directly to revenue goals for Twilio's CPaaS portfolio. Design, scale, and execute demand creation activities and collaborate closely with various teams to leverage global and regional GTM programs and campaigns. Focus on driving the marketing demand creation strategy for our Twilio CPaaS offering and ultimately contributing to ambitious growth targets across APJ.